Dewalt Philippines Dealer's Night Conference 2026

KIM HERIC MARTINEZ
2026-03-13T13:17:58+08:00

Stanley Black + Decker Philippines held the 2026 Dealer Conference “Ours to Win” at Solaire North. See highlights, dealer recognition, and the upcoming 2027 Leadership Forum.

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DeWalt & Stanley Black + Decker Philippines Dealer's Night Conference 2026 – “Ours to Win”

The Stanley Black + Decker Philippines Dealer Conference 2026 gathered some of the country’s most important tool distributors and partners for an exclusive evening of collaboration, recognition, and future planning.

Held on March 11, 2026 at the Solaire North Grand Ballroom, the event carried the theme “Ours to Win”, emphasizing the shared vision between Stanley Black + Decker and its trusted dealer network across the Philippines.

This annual dealer conference is a significant industry event where leading distributors, including top power tool retailers, come together to celebrate achievements, learn about upcoming strategies, and strengthen partnerships with one of the world’s largest tool manufacturers.

Strengthening the Partnership Between Stanley Black + Decker and Philippine Dealers

During the conference, executives and regional leaders from Stanley Black + Decker shared their vision for the future of the brand in Southeast Asia and the Philippines.

One of the keynote speakers was Adrian Davis – Managing Director ANZ, who presented the company’s strategic direction, highlighting:

Market expansion across Asia-Pacific

Strengthening relationships with top-performing dealers

Continued investment in professional power tools

Innovation across brands such as DeWalt, Stanley, Irwin, and Lenox

The presentation emphasized how the success of Stanley Black + Decker in the Philippines relies heavily on its dealer network — the front line connecting professional users, contractors, and builders to reliable tools.

The theme “Ours to Win” reflects a shared responsibility between the brand and its partners to grow the market together.

Recognition of Top Dealers in the Philippines

A highlight of the evening was the Dealer Recognition Ceremony, where top-performing partners were acknowledged for their contribution to the growth of the Stanley Black + Decker brands in the Philippines.

Awards were presented to dealers who demonstrated excellence in:

Sales performance

Market development

Brand representation

Customer support and service

These awards symbolize the importance of long-term partnerships between manufacturers and trusted distributors who represent their brands responsibly in the market.

Events like this strengthen relationships across the industry and encourage dealers to continue delivering high-quality service to customers nationwide.

The 2027 Leadership Forum Program

One of the exciting announcements during the conference was the 2027 Leadership Forum Program.

This initiative is designed to reward top-performing dealers with an immersive learning experience.

The program will include:

Factory plant tours

Product and technical training

Classroom sessions with brand specialists

Hands-on demonstrations of new technologies

This initiative shows Stanley Black + Decker’s commitment to continuously improving the knowledge and capabilities of its dealer partners.

Why Dealer Conferences Matter for the Tool Industry

Dealer conferences are more than just corporate events — they are essential for the growth of the professional tool ecosystem.

For brands like DeWalt and Stanley, these gatherings help:

Align global strategy with local markets

Train dealers on new product technologies

Share best practices in sales and marketing

Strengthen long-term partnerships

For dealers, the conference provides an opportunity to stay updated on the latest industry developments and better serve customers who rely on professional-grade tools for their daily work.

The Future of DeWalt and Stanley Tools in the Philippines

The Philippines continues to be a fast-growing market for construction, fabrication, and professional trades.

Brands under the Stanley Black + Decker group, including:

DeWalt

Stanley

Irwin

Lenox

remain some of the most recognized tool brands used by Filipino contractors, builders, technicians, and DIY users.

With strong partnerships between the manufacturer and local dealers, the future looks promising for expanding access to high-quality professional tools across the country.

Final Thoughts

The Stanley Black + Decker Philippines Dealer Conference 2026 – “Ours to Win” was a celebration of collaboration, progress, and shared success.

Events like these reinforce the importance of trusted partnerships between global tool manufacturers and the dealers who bring these tools closer to professionals and customers across the Philippines.

As the industry continues to evolve, cooperation between brands and dealers will remain the key to innovation, growth, and delivering better solutions to the market.

For more photos, visit the Dewalt Philippines Facebook Page Post here.