When we signed up for Beyond the Build, we thought we were attending another business seminar. What we walked into was something far bigger — a three-day masterclass built to change the way construction, design, and contracting businesses actually grow.
Powered by Madhouse Design, Beyond the Build has quickly become one of the most talked-about learning experiences in the Filipino construction and design community. And after experiencing Batch 3 firsthand, we understand exactly why.
More Than a Masterclass — A Community
From the moment the doors opened, you could feel the energy in the room. This wasn't a crowd of passive listeners. It was a room full of contractors, architects, designers, and business owners who are serious about growing — people who came ready to learn, share, and push themselves forward.
Between the sessions, the hands-on activities, and the spontaneous conversations that happened over coffee and lunch, the experience delivered more than lessons. It built connections. Strangers became a community. By the end of the three days, it felt less like a class and more like a network of like-minded builders all rooting for each other's success.
Built by People Who Actually Walk the Talk
What sets Beyond the Build apart is who's behind it. Founders Iñigo Arellano (COO) and Gila Salvador-Arellano (CEO) of Madhouse don't teach from theory — they teach from the trenches of running a real, growing business in the Philippines.
That credibility shows. Every session was grounded in real experience, real challenges, and real lessons that any business owner can apply. The conversations were honest, the insights were practical, and the takeaways were the kind you actually carry home and use.
Three Days, Three Layers of Growth
Without giving away the heart of the curriculum (you'll want to experience that part for yourself), here's a sense of the journey the three days take you on:
The back-end of the business. The first day reframes how you think about your operations. The big idea that stuck with us: great businesses aren't built on hustle alone — they're built on solid systems and structure that let a business run, grow, and scale without depending on any one person.
The human side of leadership. The middle stretch shifts to people — how you communicate, how you lead, and how you build a team that shares your vision. A standout session reminded everyone that people don't truly follow your expertise until they feel how much you care. Powerful for any leader, entrepreneur, or professional.
Bringing it all together. The final day is about applying everything — turning ideas into action, plus a sharp session on branding and social media for contractors, because in today's market a strong business needs more than a great product. When people know you, trust you, and engage with you, growth follows.
(Gila Arellano - Madhouse Design, Inigo Arellano - Madhouse Design, Ina Medalla - GLI Construction, Ken Lizardo - Rise Training Asia)
The actual frameworks, tools, and step-by-step diagnostics behind each of these? That's the real treasure of the masterclass — and it's best experienced live, in the room, with the trainers walking you through it.
Why It Matters for Startups and Growing Businesses
Here's our honest takeaway: Beyond the Build is a real help for startups and for anyone — contractors, designers, even tool shops and hardware businesses like ours — who wants to level up every part of how they operate.
It doesn't just hand you motivation. It gives you a clearer way of thinking about your operations, your people, your brand, and your direction. Whether you're just starting out or you've been in the industry for years, you'll leave with a sharper view of what it takes to build something that lasts.
Gratitude and What's Next
A huge congratulations and thank you to Gila, Iñigo, and the entire Madhouse and Beyond the Build team for putting together such a meaningful experience — along with the guest speakers and the strong lineup of industry partners and sponsors who made it possible.
For us at KHM Megatools, being part of this community of builders and dreamers was both an honor and an inspiration. It reflects exactly the kind of growth-minded industry we want to keep supporting.
Ready to Go Beyond the Build?
Missed Batch 3? Batch 4 is happening this August. If you're a contractor, designer, or business owner ready to take your business further, this is your opportunity.
CLICK HERE to reserve your slot for Batch 4 — or if the link expires, visit the Beyond the Build Facebook page for details:
facebook.com/beyondthebuildofficial
Frequently Asked Questions
What is the Beyond the Build masterclass?
Beyond the Build is a multi-day contractor and business masterclass powered by Madhouse Design, created to help construction, design, and contracting entrepreneurs in the Philippines grow through stronger operations, leadership, and branding.
Who runs Beyond the Build?
It is founded and led by Gila Salvador-Arellano (CEO) and Iñigo Arellano (COO) of Madhouse Design, together with a lineup of guest speakers and industry partners.
Who should attend Beyond the Build?
It is ideal for contractors, architects, designers, startups, and business owners who want to level up every part of how they run and grow their business.
When is the next Beyond the Build batch?
Batch 4 is happening this August. Reach out to the Beyond the Build team to reserve a slot.
This feature is brought to you by KHM Megatools Corporation — your authorized multi-brand dealer for power tools and equipment. Visit khmtools.com.ph to explore our products and more.
